![]() Therefore, considerable marketing and advertising efforts are required to make unsought products known and to warrant a purchase by consumers. ![]() As a consumer, purchasing life insurance is not top-of-mind consumers do not normally think about it. On the other hand, unsought products would require considerable marketing efforts. There is little differentiation between different brands of sugars and spending money on advertising would not play a role in changing consumer perception. As noted above, each type requires different marketing efforts.įor example, it would not make sense to expend considerable marketing efforts on sugar. Understanding whether products are convenience, shopping, specialty, or unsought is very important. Importance of Understanding the Types of Consumer Products
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |