![]() ![]() So we need to be making sure that we’re somehow messaging this information either in the ad, product title or website copy. To a customer, taking a supplement that contains poison is probably high on their list. Take this keyword: “arsenic in kelp supplements”. Usually this exercise will surface a lot of aspects I had not considered. Grey zone keywords: keywords that aren’t relevant, but aren’t great either.Irrelevant keywords: keywords that would just cost you money (to add to your negative keywords!).Interesting keywords: you want to explore adding these into your campaigns.What you find during your research usually falls into one of three buckets: Let’s explore this with an example “ kelp supplements”: You enter a seed keyword, and explore what comes up. This is all about finding keywords for new clients, or working with existing clients to find new untapped parts.įor that I start with the Keyword Magic Tool. Research top brands and write articles about them □Īs I said before, the main reason I use Semrush is for keyword research purposes.Get insights into PPC performance of competitors.Review PPC performance for prospects or coaching clients.Keyword research for new campaigns or new clients.So I mainly use Semrush to be more effective: I spend most of my time running Google Ads campaigns. With that set, let’s jump into the details! Semrush for PPC The keyword volumes in Semrush are more consistent, but I still don’t treat them as the truth, but more of an approximation. I use the numbers to give me direction and support data I get from elsewhere. So with that big of a difference, how useful are these reports really? A deeper investigation might reveal why this is happening, but I’ll leave this for someone else □ This probably has to do with where the sites are based, and how Semrush gathers its data. For some sites it’s widely overreporting, while for others the opposite is true. ![]() Here is a quick comparison of the numbers from Semrush vs the actual visitor numbers (from Google Analytics). Whenever I run across a new site, I usually plug it into Semrush to see its traffic numbers. Like most keyword tools, the data you see in Semrush is an approximation. So in what follows, I’ll focus on how I use Semrush as a PPC specialist. I know the tool can do a bunch of other things: social media monitoring, links monitoring, etc.īut honestly I’ve never gotten around to those parts (or had the need to do so). SEO: monitor and spot opportunities for my own websites.PPC: help client work or competitive research for my articles.You can split my usage into 2 big groups: Rather than give you a dry list of all features in the tool, I want to show you how I use Semrush in my daily workflow. Before it was very frustrating that you had to re-enter the URL or keyword for almost every new report. It now also remembers the URL you are searching a lot better. ![]() Now the tools have become a lot easier to use. It took a while, but together with a recent rebrand, Semrush has reorganized its menus. I use it almost daily and always had to find which report I actually wanted to use. Once you’ve finished making changes to your downloaded keyword report, head to ‘Reports and Uploads’, click the upload button and your changes should take effect immediately.My annoyance has always been that I couldn’t find my way around the tool. Step 3: Upload Your Edited Keyword Report To make sure all of your changes take effect, use this guideline provided by Google to edit your keyword reports. Tip! Keep in mind that once you upload your changes to the AdWords manager, your changes cannot be reversed, so be sure to make a backup copy before editing your report. Select this option to download your editable keyword report. In the same place where you download or schedule your reports, you’ll now find a new “Editable” option in the form of a checkbox. Step 1: Download Your Editable Keyword Report: Ready to get started? Here’s how keyword management works in AdWords: Add, delete or edit the status of your keywords on your editable keyword report, then re-upload to automatically apply your changes. Now, instead of making individual changes to your keywords in AdWords, you are able to make changes directly to your downloaded keyword reports. Ah, another update to make the lives of PPC managers that much easier! After the successful launch of their bulk editing platform back in November, AdWords has announced that managers can now upload changes to keywords in bulk as well. ![]()
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